Kastan Consulting

“Kelly helped me take my Website paragraph and newspaper article and turn them into something I am proud to put my name on. She really worked with me to make sure my communications reflected my voice and my thoughts. Kelly is helping me achieve my business goals.”

Susan Kastan
Kastan Consulting
Susankastan@rochester.rr.com
Helping your business stay in business
Rochester, NY
October 14, 2009

Dan Kinsella

“Kelly did a 'knock out' job putting together a publishing seminar that I attended. (Publishing 101) it showed she really knows the ins and outs of modern publishing, and was very well presented. I would highly recommend her for her knowledge in this field.”

Dan Kinsella
Seminar Attendee
Rochester, NY
August 6, 2009

Thaney & Associates

“I attended Kelly's Publishing 101: An Introduction to Book Publishing, Contracts, and Copyright Protection seminar and was so grateful for the information that she and Tracy Jong, Esq. shared. Not only was a verbal presentation given, but we had many take-away papers to reference back to when we left. The two things that resonated most for myself was learning the different types of publishers and what my rights are as a writer/distributor. I would highly recommend Kelly as a resource for the entire publishing process.”

Vicki James
Marketing
Rochester, NY
July 30, 2009

 Enterprise Solutions

“When Kelly joined the board of GRC-NAWBO, only our members were aware of our upcoming events and we had virtually no press coverage of our activities. But Kelly knew exactly what to do to create a publicity program for the organization. Under her leadership, all NAWBO activities were well-publicized in a way that reached potential members as well as current members -- and our membership grew significantly. She knows how to make an organization VISIBLE!”

Carol Wright
Founder/Co-Owner
Enterprise Solutions
Rochester, NY
July 29, 2009

 TLA Grant Writing Services

“Kelly is a very motivated, self-starter who has a great passion to succeed in her business endeavors. I met Kelly through GRC-NAWBO and am impressed with her work. I attended a workshop Kelly conducted on using LinkedIn as a means to make business connections. She is a very good speaker, understands her content, and has the ability to respond to questions from her audience with patience and depth. Kelly personally helped me one-on-one to build my portfolio in LinkedIn, which shows her dedication to helping small businesses to grow. Kelly is a very effective communicator and did a great job serving as the Publicity Chair for GRC-NAWBO, bringing a great deal of attention to the organization and its members. I recommend Kelly to anyone in need of her services.”

Terry Albanese
Founder/Owner
TLA Grant Writing Services
terry@tlagrants.com
Syracuse, NY
July 28, 2009

Windsor Media Enterprises, LLC

“I've known Kelly for a couple of years now and consulted with her on a variety of topics connected with her book publishing business and her blogging efforts. Kelly is an exceptionally energetic and quick-minded business woman. She has a rare ability to identify the right questions and that even rarer blend of wisdom and humility to ask them. Then, when she has the information she needs, Kelly runs with it to accomplish her goals for herself, or the many organizations she works with.”

Thomas Collins
VP Production
Rochester, NY
July 24, 2009

The Worth Company

“Kelly was a delight to work with, she was always professional, and knew what she was doing. She helped me to publicize the NAWBO Business Book Club and put it on the map; without her, people would not have known it existed. She is self motivated and was always on schedule. I loved working with her.”

Bonnie Haney
Independent Associate
The Worth Company
blh4@rochester.rr.com
Rochester, NY
July 22, 2009

 SMR Resources, Inc.

“When I first met Kelly, I was impressed. She has key business strengths that we don't always see in young people. She has a keen eye for detail, a strong work ethic, works effectively with the wide and diverse age ranges seen in todays' business world. I recently had the opportunity to review a portfolio of Kellys' work and I must say it is impressive. I would certainly recommend Kelly; she will contribute a great deal to all aspects of her chosen field.”

Susie Rose
Vice President
SMR Resources, Inc.
Honey Oye Falls, NY
July 21, 2009

 First Niagara Bank

“Kelly and I both served on the Board of Directors for GRC-NAWBO during the 2008-2009 year. Kelly did an outstanding job as Publicity Chair. She brought great ideas and energy to the group and had a direct effect on increasing the visibility of the chapter in the local media, which directly impacted our membership numbers and event attendance!”

Ann Young
AVP/Branch Manager
First Niagara Bank
ann.young@fnfg.com
Penfield, NY
July 21, 2009

Merrick Russell

“Some extraordinarily high numbers of books are being published every day, and many by new authors. They're swamping the marketplace, making it difficult for readers to find what they like, tougher for publishing companies to find the diamonds, and nearly impossible for new writers to emerge with notability. As I aspire to publish my first novel, I'm learning the ugly truth firsthand, bit by bit. It's hard to shine through.

Most industry specialists agree that this trend is a somewhat direct result of the growth in self-publishing and print-on-demand companies, or at least their technologies. Kelly Sabetta knows what it takes to step apart from the pack and get noticed. She's somewhere in the happy middle between the realms of big city publishing, agency representation, and copy or printing services, having stolen the best parts of each. Yet somehow, Betta Book Publishing doesn't resemble any of the above. There is something very special about Betta Book Publishing, and that's why we keep working together.

From our first meeting to our most recent, Kelly has been flexible, informative, and helpful. She once paired up with an attorney and held a seminar covering everything from the publishing process to copyright law. I walked away feeling like an expert. Then when it came time to review my work and critique my novel, she dove in without one iota of hesitation. In a week and a half she was finished and prepared with several pages of organized feedback, all honest, critical, and constructive. We talked about it for almost three hours, and I've since gone back to make major improvements to the narrative. Try finding any of that with a traditional publishing house; I dare anyone.

Betta Book Publishing is a one of a kind company, one which offers affordable editing, marketing strategy development, and the invaluable respect every author deserves but rarely gets. The services list runs on almost forever, she's right here in Rochester, and we've got something great working. It is local, it is grassroots, and it is going to take my project somewhere I couldn't get it on my own.”

Merrick Russell
Author of Weakland
www.merrickrussell.com
contact@merrickrussell.com
Rochester, NY
May 18, 2009

 tru salon

“My salon had recently been selected by Salon Today Magazine as one of the ‘Top 200 Fastest Growing Salons in America,’ and we wanted to publicize this enormous honor. I was referred to Kelly Sabetta of Betta Book Publishing through my contacts at the National Association of Women Business Owners. Kelly handled everything, from writing the press release to distributing it to the media.  It was a completely seamless process and I was so impressed with the quality of Kelly’s work. My experience with Betta Book Publishing has been extremely positive and I look forward to working with Kelly again.”

Julie Judge
Owner
trü salon
Pittsford, NY
trusalon@gmail.com
March 19, 2009

 Takoda Marketing

“Kelly was extremely effective at gaining publicity for a client. She provided excellent suggestions and was diligent and thorough in all communications. I have recommended her to several other clients.”

Holly Ferrell
Strategic Marketing Consultant
Owner and President
Takoda Marketing
Rochester, NY
takodamarketing@aol.com
February 27, 2009

Jong & Associates

“Kelly Sabetta offers insight on how to connect with your audience. She takes boring technical writing and gives it some flair and personality. Then she helps you figure out how to get it out there into the world for others to read. All this, plus a smile and reasonably priced services. She fills a need in our community. Not only have I used her on several of my own projects, I also find myself regularly sending clients her way for both publicity/media assistance and book publishing. I would not hesitate in recommending her to any client.”

Tracy P. Jong
Patent Attorney, Trademark Attorney
Jong & Associates
tjong@rochesterpatents.com
Gates, NY
January 27, 2009

Edward Jones Investments

"Kelly's discussion about LinkedIn was terrific. Her examples sparked a robust conversation which sparked my imagination on how to use this tool more effectively. I really think there needs to be more discussion around how people are using LinkedIn so that we can leverage this untapped resource. It needs to be less about finding a new job and more about how to drive relationships. Great Job Kelly!"

Kelly Olczak
AAMS, Financial Advisor
Edward Jones Investments
Victor, New York
November 26, 2008

DzinDNA.com

“Kelly at Betta Book Publishing has been great to work with. Open to new ideas and receptive to input and improvements. I look forward to working with her in the future."

Mark Combs
Owner
DzinDNA.com
Sapulpa, Oklahoma
creative@DzinDNA.com
November 15, 2008

WebWizardWonder

“Kelly is one of the most honest, determined, trustworthy, reliable, and knowledgeable people I have ever worked with. She is very dedicated to her work, and provides exceptional services regarding writing, editing, and publicity; all offered at a reasonable cost. Kelly is very easy to work with and is extremely prompt with communication. Kelly has also done amazing work promoting members and events of GRC-NAWBO. She is punctual and always offers valuable ideas at meetings and events. Great Job Kelly!"

Denise Novros
Owner
WebWizardWonder
Honey Oye Falls, NY
November 12, 2008

iNsights

“Kelly, I just want to say thank you for the work you did on my press release last week. Working with you to get a press release written, proofed, and out the door to the papers was fast, easy, and inexpensive. Publicity is essential for a small business and you make it easier than I thought possible.”

Nancy Roberts,
Owner
iNsights
East Rochester, NY
nancy@insightspps.com
September 25, 2008

MonroeCommunity College

“It is both an honor and a pleasure to prepare a letter of recommendation on behalf of Ms. Kelly Sabetta. Kelly is a former student an advisee of mine and was also an active participant in the MONROE DOCTRINE, MonroeCommunity College’s award-winning student newspaper. She is now a college graduate and an entrepreneur. Academically, Kelly has all of the tools to succeed at whatever she may choose to do. Her GPA at MCC accurately reflects the kind of work she produces regularly. She is a fine thinker, a solid researcher and an excellent writer. She thrives on intellectual challenge and is capable of seeing multiple options where so many of my students might see only one or two. She is a patient and concerned scholar who approaches her work with intensity. Personally, they just do not come any better than Kelly. She is warm, outgoing, friendly and respectful. She is a reflective and considerate person; one who cares deeply about herself, about her community, about those around her, about the planet. She is hard working and motivated. She fully understands the positive correlation between hard work and success. In every way, Kelly is the kind of person who will thrive in continuing her undergraduate education. Further, any assistance she might receive is well deserved and represents an investment in the best and the brightest. I recommend Kelly without hesitation or qualification. She is a top-notch candidate with a remarkable future ahead of her.”

Tom Proietti
 Professor of Communication
Monroe Community College
 Henrietta, NY,
May 8, 2008

AdvanceMe Associates

“Kelly has been a great asset to our organization. She has consistently written press releases that get published (which has been great for our PR efforts) and she has also done wonderful interviews with members highlighting accomplishments and showing the human side of successful business women!”

Jonna L. Martin
President
 AdvanceMe Associates
Pittsford, NY
 May 6, 2008

360° Software, LLC

“Kelly helped my business partner and me tell the public about a large contract we won. She had great ideas about how to position our press release and we were in the paper the next business day.”

Beth Laffey
Owner, Artisan Solutions; Principal
360° Software, LLC.
blaffey@360software.biz
Rochester, NY
May 5, 2008