Betta Book Publishing was born in March 2008, and was created by Founder and President Kelly Sabetta. Located in Rochester, NY, BBP helps authors achieve their dream of publishing by providing guidance, knowledge, and assistance throughout the entire process.

BBP is different from other companies in that we work with authors who are interested in self-publishing their work, and propel them to succeed with their individual projects. We are interested in working with authors who write many different genres of fiction, non-fiction, and poetry. We can help you in developing and preparing your novels, novellas, short stories, poems, and non-fiction work.

We also provide numerous services that the author can choose from, including book registration, manuscript development, layout, design, publicity, marketing, and distribution. We provide our authors with support, as we are enthusiastic to gain a thorough understanding of their work, progress, and intended goals for their audience to help them achieve their dream of publishing.

Kelly Sabetta - Founder/President 

 

Kelly Sabetta is the Founder and President of Betta Book Publishing, where she also serves as the Editor and Public Relations Consultant to authors and clients. It’s one of Kelly’s passions to help others publish their work and share it with the world. Kelly has a strong background of publishing others, as she was the editor of numerous publications and managed the process from submissions to final product. 

Kelly, like many authors and editors, has a strong passion for her craft, in all its forms. She has been published in nationally-published magazines including Next Step Magazine and Real Magazine, literary magazines including, newspapers, and a variety of college publications.

Kelly is a Summa Cum Laude graduate of SUNY College at Brockport where she obtained a bachelor's degree, with honors, in journalism and a minor in creative writing. 

With her dedication and ambitious spirit, Kelly is proud to offer services to help authors publish their work and to help businesses and individuals in her community publicize their success. Kelly fulfills many responsibilities in her company, including book registration, manuscript development, editing & critique, publicity, and more! She also holds community seminars for those who wish to learn more about publishing, publicity, social media, and post-college transitions.

Along with her current ventures with Betta Book Publishing, Kelly is a member of the Rochester Women’s Network, was 2008-2009 Publicity Chair of the Greater Rochester Chapter of the National Association of Women Business Owners, and is member of the Rochester Young Professionals.

 

 

Karen Pasquarette - Illustrator/Artist

 

Karen Pasquarette is a professional illustrator who combines many different forms of art to create her stunning portfolio. Karen is the Founder and Creative Director of KLP Illustration, located in Honeoye Falls, NY, and has been active in the community, sharing her skills and passion with those around her.

A 1990 graduate of SUNY Geneseo, Karen exercises her passion for working with children and art. In addition to artistic pursuits, Karen has coordinated projects for both children and adults with developmental disabilities and has prepared artistic projects with migrant children. She also currently holds the position of educational substitute for K-12, is a classroom volunteer, and a volunteer for the Annual Children’s Book Festival.

Throughout her career, Karen has designed and created diverse artwork as an artist, and has been featured in local and regional art galleries. She currently works in mixed media, having her work appear on greeting cards, packaging, and magazines.

The creative, original, and one-of-a-kind illustrations that Karen brings to Betta Book Publishing provides authors with the opportunity to have their work come to life through visual expression using many forms. Karen’s abilities and experiences will help authors to enhance their written word by providing authentic pieces of artwork that will help their work stand apart from the rest.

Carrie Principe - Layout/Design

 

Carrie Principe is a design professional who combines her experiences of software, graphic design, and layout to serve the needs of her clients. Carrie is the Owner and Creative Director of Studio Cap, located in Rochester, NY, and has been helping her clients fulfill their design needs for more than ten years.

Carrie obtained a BA Degree in Graphic Design from the Rochester Institute of Technology in 1999. Since then she has exercised her passion for design with a wide-variety of clients, which include Off-Monroe players, Artstrology.com, Solar Sentry, Oser Press, Eastman School of Music, Magellan Inc, The Balance Point, and Pillowtec Health.

She has taken a wide variety of visual projects from conception to delivery and all stages in-between. Her projects have included business cards, large outdoor posters, advertisement design, full-color magazines and catalogs, web banner advertisements and fully-functioning Websites.

The technical design experience Carrie brings to Betta Book Publishing provides authors with the opportunity to visually present their work with a style befitting the time and energy they have devoted to crafting their content. Her passion for book design and layout is enhanced by her interest in presenting information in a clean, logical, and visually appealing style.